Our Team
The Humans Behind the Headlines
Agency Principal
Kristen Legan
Kristen Legan is a seasoned communications leader in the cycling and outdoor world, with a career spanning PR, content strategy, copywriting, and brand storytelling for some of the most respected names in the industry. A true rider at heart, Kristen has spent years immersed in the culture she represents—racing, adventuring, testing gear, and building lasting relationships with athletes, editors, and brands. She brings an empathetic, athlete-centric approach to every project, helping companies communicate with clarity, authenticity, and purpose while keeping the soul of the sport at the center of the story.
Senior Account Executive
Dylan Stucki
Dylan Stucki has worn nearly every hat in cycling — journalist, mechanic, gear tester, and passionate rider who’s happiest deep in the mountains on two wheels. His career has spanned writing for respected cycling outlets, wrenching for athletes and events, and putting countless products through real-world testing. Dylan’s superpower is translating technical knowledge into clear, authentic storytelling rooted in lived experience — all backed by a lifelong love of riding and the community that surrounds it.
Senior Copywriter
Jason Sumner
Jason Sumner is a seasoned cycling journalist and storyteller with more than two decades of experience covering the people, places, and products that shape the sport. Known for his curiosity, craftsmanship, and engaging voice, Jason has written for many of the industry’s leading publications and brands, translating complex ideas into compelling stories that riders genuinely want to read. Whether he’s interviewing athletes, reviewing gear, or digging into the culture of cycling, Jason brings clarity, heart, and a deep respect for the community that has fueled his career.