Is Data the New Creative Muse?

July 3, 2017

Once a suspect word: Data has the power to defend design and ideas, intuition is still a powerful trait of the creative…but can now be buoyed, shifted and improved by…

Speaking the Native Tongue ????

January 10, 2017

“Thirty-five percent of all brand captions on social platforms contain emoji” To kick off the new year, we’re exploring the evolution of how brands communicate with people and how people…

The Future of Marketing Is Not More Screens

December 2, 2016

PEOPLE EXPECT MORE. THE OPPORTUNITY TO GIVE IT TO THEM IS HERE. Marketing integration. We have all said it, sold it or dreamed it. I wonder of the quest for…

Q&A – Approach to Storytelling

December 2, 2016

Originally published by Wayin. Marketing used to conjure images of men like Don Draper, dreaming up catchy campaigns to grab consumers’ attention. In today’s world, it’s all about data. We…

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