In the first two parts of the series, we shared ways to determine the right mix of athletes to invest in, gave you a measurement model to see how well your current roster is performing against marketing goals, now let’s look at 5 ways to do more with your athletes online.

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Further Reading…

Tis the season…to evaluate your martech stack.

November 14, 2018

It’s software renewal evaluation season for all sorts of industries. This time of year I spend more time evaluating martech platforms that my agency uses for our own knowledge, and…

Five Trends in Fitness

August 17, 2017

Like the cross-section of North American society, active people showcase quite a broad range of diversity in the way they engage in active pursuits. For the last decade, we’ve identified…

Is Data the New Creative Muse?

July 3, 2017

Once a suspect word: Data has the power to defend design and ideas, intuition is still a powerful trait of the creative…but can now be buoyed, shifted and improved by…

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