Defining the voice of Lake Tahoe’s winter offering
Competing with the likes of Colorado and “Ski Utah,” we had our work cut out for us to secure widespread perception that Lake Tahoe is America’s premier winter destination.
All the while, we know we had a better destination ski product, we just needed people to be exposed to it. We developed the tried and true destination communications pillars used by the organization and through pounding the pavement for over a decade, reached hundreds of millions of people through traditional and social media with the key messages: Colossal Snowfall, Unparalleled Variety, Accessibility, Non-Stop Entertainment, Iconic/Unique Beauty.


