UNDERSTANDING THE DEEPER PROFILE OF WINTER TRAVEL CONSUMERS
Absent for several years and with inherent challenges of a European-centric product line and brand story, Dainese faced an uphill battle to re-enter the North American ski industry.
To successfully position them in the category, it was essential to start with insights. First, Dispatch helped the company gain a deeper understanding of their prospects’ moments of intent, interest, attitudes, and expectations of the role multiple, luxury, travel and sports gear brands play in their lives. Then, those insights were used to create a brand platform and winter marketing strategy to secure their rightful place.