HOW ENGAGED WERE FANS WITH RIDERS, BRANDS AND SPONSORS?

Over the course of the last 30 days there were over 1.5mmconversations across the globe on Twitter. We conducted an analysis to see how engaged fans were with corporate sponsors, bike brands, and teams to help clients understand the value of their investments.

Below is infographic of the report developed to help Dispatch clients understand how people participate on social platforms during the Tour De France . Visit http://www.dispatchco.com/tour to interact with the live data.

 

Eric Doyne

Dispatch Communications, Inc.