DO YOU HAVE A 2017 ROADMAP FOR SOCIAL MEDIA?

DO YOU HAVE A 2017 ROADMAP FOR SOCIAL MEDIA?

Dispatch has developed a social media quick start project to develop a roadmap to deliver higher levels of brand engagement for 2017. This 4-6 week project will help you crystallize how social media will deliver business value, the required investments to realize the new value and a 12-month social media roadmap for getting you there.

GET FOCUSED ON THINGS THAT MATTER...

According to a recent Forrester report, it cites that marketers are failing to use digital platforms effectively because they lack focus, they don't understand the platform,  don't have the right resources in place, and seek the wrong measurements. To develop your personalized 2017 plan,we concentrate on answering the following five questions to create a year-long, multi-platform plan. 


HOW YOU STACK UP AGAINST COMPETITORS?

We develop a comparison matrix that showcases the competitive environment. Brands are always fighting for eyeballs and identifying opportunities for engagement across social platforms.  Getting a clear understanding of your competitive environment, the tools, the tactics and the content types used to engage, will provide us with a solid foundation to build the right engagement model.

How we help answer this question:

Competitive Social Footprint Review (3 competitors)

Key Insights and Area Of Opportunity


HOW WILL WE DO THINGS DIFFERENT IN 2017?

Social media channels play an essential role in the entire customer experience from awareness to acquisition to advocacy. A good strategy will align many tactics against each of these key moments. Your 2017 plan will be grounded in a solid understanding of the ideal customer(s), the brand and the trends shaping the larger cultural landscape. In this phase of work, we will develop a series of ideas that will fall into one of three buckets, evergreen content, engagement or product model campaigns. These ideas will be vetted, prioritized and laid out across the entire FY2017 calendar.

How we help answer this question:

Evergreen content strategy

Engagement strategy

Product/Service campaigns

Prioritized 12-month roadmap


HOW WILL I KNOW IF WE ARE WINNING?

Proper measurement and KPI design are essential in attributing real ROI in content creation, and yet many brands fail to sufficiently develop a  plan to analyze results. We will help you create the proper system that incorporates real-time engagement data and other performance metrics to continually refine and iterate the social media so that it delivers an optimized output. 

How we help answer this question:

Reporting scorecard

Reporting Technology Stack  


WHAT WILL I NEED TO INVEST?

To achieve a return, we will need to make the investment. In this phase of work, we will detail the cost required to execute the 2017 plan. Each cost will be aligned to a business goal to help you better evaluate where it would like to place its bets online. 

How we help answer this question:

Content creation

Campaigns

Community Management

Agency support

Staffing

Paid Media