How will we do things different in 2017?
Social media channels play an essential role in the entire customer experience from awareness to acquisition to advocacy which is why a good strategy will align many tactics against each of these key moments. Our 2017 plan will be grounded in a solid understanding of the ideal customer(s), The brand and it’s new products and the trends shaping larger cultural landscape that might affect both. In this phase of work, we will develop a series of ideas that will fall into one of three buckets, evergreen content, engagement or product model campaigns. These ideas will be vetted, prioritized and laid out across the entire FY2017 calendar.
How we help answer this question:
- Evergreen content strategy
- Engagement strategy
- Product/Service campaigns
- Prioritized 12-month roadmap