Sports marketing like all forms of other marketing has to be re-imagined. When brands of any size are making investment dollars in sports marketing they can’t rely on simply being present anymore, they need to be as active as the audience is. We have all seen it, the title sponsor of an event just places a logo in the major spaces for TV viewers to see, an endorsement of a marquee athlete only to be seen on their jersey or thousands of proud marathon finishers have a logo on their shirt.
At Dispatch we have the great pleasure of working with some of the largest brands in outdoors sports and every one of them are exploring ways to make the most of these dollars and going so far as to question whether the conventional methods make sense. We have rounded up five ways to make the most of your sports marketing budgets.