Honorable Mention

An honorable mention goes to Ford, not just because we’re Mustang fans. The official vehicle sponsor for Team Sky, Ford equipped the team with a totally non-practical vehicle for the Tour, a new Mustang GT - roaring V8 motor and all. The fact that the supportive nature of a team vehicle was completely thrown out the window for brawn and buzz had natural appeal as a PR stunt and social feeding frenzy. The vehicle was ultimately well integrated into the Tour melee by multiple Ford company social media channels around the world and thus also shared socially on a global scale.