Experiential: Bringing fire to NYC rooftops
Traeger’s proof lies in what happens to your taste buds. Tasked with initiating top influencers in NYC to the brand, Dispatch did what we do best: created the ultimate brand experience and brought the brand’s story to life. We brought in a world champion barbecue cook, Traeger sous chefs and secured the ultimate midtown Manhattan penthouse where our team smoked and cooked all day and all night for the week to bring competition barbecue to our plugged-in city slicker guests. The meals were off the charts, and we used the opportunity to seed and deliver grills to our guests to get them hooked on Traeger.