Thought leadership for the win
Thousands of hands are being raised in the cannabis industry on a daily basis as every player wants their moment. While so many believe they’re leaders, fewer companies are surviving in the regulatory correction that cannabis-related laws have created. This is OutCo’s primary market advantage, yet the company also creates continuous milestones in the science of cannabis.. To help OutCo rise above Dispatch has earmarked thought leadership as the driving platform for our influence work. It starts and ends with OutCo’s people and the achievements they’re making for the company and in the industry. Our approach will communicate this leadership in all of the right places, from media channels, to rich storytelling, events and interpersonal means. In California’s first year of legal recreational use of cannabis, one of our first tactics was for OutCo to lead trend conversations.