Dispatch has worked extensively for the last several years with American Honda’s Motorcycle and Powersports divisions, as well as the legendary Team Honda HRC motocross team.

During this time we’ve helped Honda elevate brand communications for its power sports vehicles, extend its audience reach to target new consumers, add more personality to the Powersports division and also explore broader pathways to influence through social media.

CREATING CULTURE AND MAXIMIZING SOCIAL MEDIA

Launching the Rebel

For its marquee 2017 motorcycle, the new Rebel, Dispatch helped Honda[Text Wrapping Break]make impact on social media and create a culture-focused global launch rollout, reaching motorcyclists and a new, Gen-y audience.

To specifically target millennials, we activated multiple events and leveraged a partnership with Venice, CA-based apparel brand, Aviator Nation. Dispatch also made social media a prime aspect of the first ride/launch experience, gaining omni-channel publishing through traditional media.

BETTER STORIES. DEEPER, SUSTAINABLE FAN ENGAGEMENT

Team Honda HRC

For Team Honda HRC, Dispatch ran all marketing, communications and fan engagement for the team and riders.

Through the years, this included growing relationships for media with athletes, dialling-up the team’s social media engagement, producing all content and executing their first digital fan engagement activations at Monster Energy Supercross events. To support the program we then created the strategic video series, REDefined, helping to add more personality to the racing organization by going behind the curtain with staff and riders.

MANAGING A CATEGORY COMEBACK

The African Twin

Over two years we helped Honda make its comeback in the Adventure motorcycle category with an experiential influence program carried out through the launch of four motorcycles, with one as the category killer: the Africa Twin.

Our program transcended immersing influencers on trade show floors to backcountry rides in New England and hardcore off-roading in South Africa and Moab, Utah for the most buzz-worthy bike of the bunch. For the Africa Twin, the results were positive sentiment and evangelism of its key features with nearly 1M social media impressions and a dozen media stories in the first week, causing lasting impressions an driving sales.

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It's not easy to activate today's consumers but we make it happen. Get in touch if you'd like us to show you how.