CREATING CULTURE AND MAXIMIZING SOCIAL MEDIA
Launching the Rebel
For its marquee 2017 motorcycle, the new Rebel, Dispatch helped Honda[Text Wrapping Break]make impact on social media and create a culture-focused global launch rollout, reaching motorcyclists and a new, Gen-y audience.
To specifically target millennials, we activated multiple events and leveraged a partnership with Venice, CA-based apparel brand, Aviator Nation. Dispatch also made social media a prime aspect of the first ride/launch experience, gaining omni-channel publishing through traditional media.