Dispatch has been responsible for defining how leading, Italian sport protection brands Dainese and AGV Helmets are able to understand, reach and engage North American consumers.

Having provided the full mix of service from consumer insights, strategy work, engagement through story telling and digital marketing services, we have helped Dainese and AGV launch breakthrough technology and reclaim perception true innovators. Ultimately we’ve enabled them to create broader models of influence on social media, re-emerging with a vengeance in the ski and bike industries.

UNDERSTANDING THE DEEPER PROFILE OF WINTER TRAVEL CONSUMERS

Dainese Ski-Wear

Absent for several years and with inherent challenges of a European-centric product line and brand story, Dainese faced an uphill battle to re-enter the North American ski industry.

To successfully position them in the category, it was essential to start with insights. First, Dispatch helped the company gain a deeper understanding of their prospects’ moments of intent, interest, attitudes, and expectations of the role multiple, luxury, travel and sports gear brands play in their lives. Then, those insights were used to create a brand platform and winter marketing strategy to secure their rightful place.

MAKING SPACE-AGE TECHNOLOGY RELATABLE

The D-Air Airbag System

Dispatch’s expertise crafting technical product messaging and ability reach broad audiences was the perfect recipe for Dainese to launch its revolutionary D-Air airbag system to motorcyclists and skiers in North America.

We put the brand on the map and made the technology shine by leveraging its athletes and sport sponsorships with names like Bode Miller, FIM and MotoGP legend Valentino Rossi. Through global TV broadcasts, social buzz and gaining prestigious acknowledgment by Popular Science as a “Best of What’s New” product, a placement in Wired and countless endemic media stories, we created an avalanche of interest.

SERVING UP ITALIAN HERITAGE AND STYLE TO NORTH AMERICA

The 36060 Vintage Collection

Italian heritage, style and protection are Dainese’s roots. To launch its 36060 vintage collection, Dispatch created the strategy and tone for the collection’s North American rollout.

To reach motorcyclists and fashion influencers, we created an Italian+American cruiser chic experience in New York with the right vibe for the right people. Through this we created instant traction with fashion and urban lifestyle influencers and became the go-to stylists for forthcoming vintage-themed motorcycle introductions where style is imperative.

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It's not easy to activate today's consumers but we make it happen. Get in touch if you'd like us to show you how.