Engaging Winter Travelers With Personalized Advice
Locals can give you one piece of information that can transform a vacation from average to extraordinary. But how do you find the right local? The one who will recommend something that is similar to you? We launched the Vacation Like A Local Trip Planner to help travelers planning a trip to Ski Lake Tahoe find off the beaten path experiences that match their style. So far we have had 1k trips planned with 7k page views.
Extend Physical Events With Digital Engagement
Last year 65% of all social media mentions were made by people not in Vegas. For Shimano this year we gave these consumers a way to experience Interbike with Facebook Live streams, interactive quizzes, exclusive content, and giveaways.
How Engaged Were Fans With Brands And Sponsors
Global Analysis Of Social Conversations About Le Tour De France
We created this analysis to not only help our active lifestyle clients understand how people participate socially around the world's most prestigious road bicycle race, but it also provides informational value to sponsors outside of the sport who look at cycling as a marketing vehicle for their brands.
When brands consider investing in a global sports event like Le Tour de France, or a racing team participating in that sport, sponsorship can in fact pay dividends with proper activation.
Engaging An Audience Of Niche Enthusiast
Dispatch launched an athlete-led social campaign to stimulate repeat online brand engagement and build the #ShimanoMTB community. The campaign doubled the number of authors using branded hashtags, increased reach from 100k to over 1.3mm and impressions from 140k to over 7mm.
12 days Of Tahoe
To spread holiday cheer, we launched the 12 days of Tahoe Giveaway. A new prize was revealed each day during the twelve days leading up to Christmas. All people had to do was click on the prize and enter their email address for a chance to win free lift tickets, early lift access, snowcat trips, helicopter tours and more. During the 12days campaign, 2k people entered with over 13k people engaged.
Digital Fan Engagement
Maximizing Paid Media Spend
Most people can name one cycling event, The Tour De France. The team at Coure realized that most Americans see this is the tentpole cycling event of the year and the time where the most attention spent on cycling media sites catching up on the days results and stories. To reach these consumers, Coure is running 21 days of media on Velonews.com.
To maximize this spend we launched the 21 day TourIQ challenge to help Cuore build brand awareness. A critical part of the experience is to bring to life relevant parts of the brand DNA which will set in motion a broader brand narrative that begins to shape the perception of the brand as a premium line of clothing but ultimately we are creating a pathway to purchase. We generated over 500 entries with 6k visits to the quiz.
Reaching The Urban Millenial With Social Influencers
Growing Liv’s Brand Awareness In The Lifestyle Category
To build upon the initial social buzz created from the kick-off event, we've partnered with 12 lifestyle influencers to tap into their audiences and create broader awareness for BeLiv. Between now and September, we’re working with these influencers to create custom content around BeLiv and expose it to a new urban female millennial audience.
Honda Africa Twin Launch
We're experts with product marketing and communications strategies, not just because Dispatch is rife with product geeks. We craft the content and ultimately immersive product launch experiences around just that - the right experience that tells the product, or brand story.
The lines are blurry in publishing world, but when it comes to the convergence of editorial, events and product/brand exposure, we create experiences that win: destination events; initial product exposure that is custom tailored to influencers; and more recently aspirational adventures that showcase the features/benefits of a product because that's what active-minded people want to do.
Product and Technical Storytelling
Dispatch has helped the world’s largest bicycle-component manufacturer with technical product storytelling in North America, helping market its mind-blowing product and technology stories to core enthusiasts but also translating those stories into digestible language for non-enthusiasts. We’ve helped the company reach hundreds of millions of people through strategic media programs for its Component and Lifestyle Gear divisions, executed events and assisted with content strategies, as well as created content platforms for its new flagship bicycle components.
Experiential, Progressive Engagement For Die-Hard Motocross Fans
We see to it that fans of the most iconic team in motocross racing engage with the team, most important the riders, in unique ways to fuel their fire for motocross and maintain an important connection for the brand with true loyalists. The Dispatch team is constantly creating experiential fan engagement in-person at motocross and supercross races as well as digitally across Honda Powersports social media channels - sharing unique opportunities for fans virtually and in-the-flesh. Whether its experiential fan engagement initiatives like Team Honda HRC rider autograph signings and social photo kiosk activations at races, or virtual engagement through behind-the-scenes social media content, the storytelling and engagement is consistent and uniquely Honda.
Differentiating the World’s Most Comprehensive Women’s Cycling Brand
Dispatch has flown the flag for Giant Bicycles’ women’s cycling program since its inception in the North American market, helping ensure that the brand stands apart from other manufacturers and helping make the brand appeal to active women. We helped this women’s brand maintain a consistent perception as the leader in women’s cycling thanks to its understanding of female bicyclists despite a transition through three brand iterations. Always putting women first in our storytelling and focusing on the women behind the brand and how that translates into what the products do for women has been the proven recipe for success over our tenure the past decade.
Re-emerging an iconic grill brand through mouth-watering experiential initiatives
Because of our experience with their target audience, the original wood-pellet grill company enlisted Dispatch to boost exposure and ultimately its consumer base outside of the world of barbecue enthusiasts. Our strategy focuses on the unparalleled flavor that wood-fired cooking creates as our communications vehicle that we bring it to life through media and influencer experiences with the company’s time-tested grills. We’ve amplified our efforts through general interest media channels but also through hand-picked adjacent lifestyle pursuits where outdoor cooking is of interest.
Circuit of The Americas
Building an Audience and Exposing the Awe of Grand Prix Motorcycle Racing
Dispatch was tapped by the nation’s preeminent raceway, Austin’s Circuit of the Americas, to help the facility gain exposure in its second year hosting the Red Bull Grand Prix of the Americas. Grand Prix motorcycle racing is a niche sport to mainstream sports media and audiences in America, and we were brought in to help grow that audience locally between English and Spanish-speaking fans. Assisting with endemic powersports marketing and media strategy and execution, as well as national media initiatives, Dispatch helped the raceway reach more Americans and would-be race attendees, helped showcase the awe of MotoGP racing and managed along with leveraging important ambassadors of the sport and top racers.